Wine Conference, Budapest | 06.03.2020.
Motivation
After the first conference this event turned into the most inevitable annual forum of the viticulture and winemaker society. The most influential participants of the Hungarian and the international wine-world give lecture and “fight” in exciting disputes in the topic of wine, law and marketing.
Event
Main Topic: Innovation 2020
The main goal of the conference is to make an opportunity for the whole viticulture and winemaker society to make their voice heard about those thoughts that help the sector to reach their goals.
Location:
Budapest, New York Palota
1073 Budapest, Erzsébet körút 9–11.
Organizers:
Dr. Bence Prónay Bence and Pál Rókusfalvy
Contacts:
produkcio@roxer.hu
+36 23 50-1234
Patrons:
Prime Minister’s Office
Hungarian Tourism Agency
Ministry of Agriculture
National Council of the Wine Communities
Program
- 9.30-9.45
- Opening speech of the organizer
Pál Rókusfalvy, co-organizer of the conference
- 9.45-10.00
- Opening speech
Ministry of Agriculture
- 10.00-10.25
- Topicalities in wine-law and wine-marketing
Zsolt Feldman LL.D., first secretary, Ministry of Agriculture
- 10.25-10.45
- Wine - socity - marketing
Ottó Légli, chairman, National Council of the Wine Communities
- 10.45-11.10
- Coffee Break
- 11.10-11.30
- National wine marketing 2020 – rising involvement in sales promotions
Péter Ondré, managing director, Agricultural Marketing Center
- 11.30-11.50
- The present and future of remote sensing device systems in the vineyards
Tamás Tomor LL.D., senior research fellow, director, University of Debrecen
- 11.50-12.20
- Biological bases – Adaptation to the changing world
Ákos Molnár, Chairman, Hungarian Vine-Propagation Association
- 12.20-12.40
- Monitoring system in viticulture at Csányi Winery
Roland Nagy, Viticultural Expert, Csányi Winery
- 12.40-13.40
- Lunch Break
- 13.40-14.00
- Innovation by going back to the roots
Nikolaus Moser, owner, Sepp Moser Winery
- 14.00-14.20
- Wine marketing and tourism, standardized communication and brand management
Áron Szabó, Director of hotel trade at Hungarian Tourism agency
- 14.20-14.40
- Social media analysis and efficient market research in the service of the Hungarian wine
István Oláh, operative director, D-Tag Analytics Zrt.
- 14.40-15.00
- Mád: Profit and romanticism – the owner’s dilemmas
Károly Kovács, Owner, Mad Wine Winery
- 15.00-15.20
- Coffee Break
- 15.20-15.40
- Innovation in closing
Edina Kiss, Product Line Manager, Vinventions
- 15.40-16.40
- Wine marketing Roundtable:
The strength in the education of costumers
Participants:
- Ágnes Bárczi-Elek, Purchasing Director, Auchan Hungary
- Csaba Harmath, Expert in gastronomy, teacher of WineCollege
- Zsolt Unger, marketing expert, Unger and Partners
- András Wolf, chef, New York Cafe and Salon Restaurant
Moderator: Pál Rókusfalvy
- Organization is in progress - we hold the right of changing the program. We’re uploading the following Hungarian and international presenters continuously.
Main Patrons
Patrons
