Patron of the event:
Dr. István Nagy
Minister of Agriculture, Ministry of Agriculture

9.00 – 9.10

János Frittmann
National Council of Wine Communities (HNT), chairman
Welcome speech

9.10 – 9.40

Pál Rókusfalvy
Goverment Commissioner for National Wine Marketing
Research, innovation, measurement - National Wine Marketing Strategy in practice

9.40 - 10.00

Dávid Hollósi
MBH Bank Agricultural and Food Industry Division, managing director
Hungarian Banking Association Agricultural Working Committee, chairman
Oenological strategy at the dawn of a new era - Focus on attitude and generational change

10.00 – 10.20

Tamás Tarpataki
Ministry of Agriculture, Deputy State Secretary for Agricultural Market
Current wine law and support

10.20 – 10.40

Prof. Dr. Gergely Szolnoki
Professor of Market Research, University of Geisenheim
Low/No Alcohol Trend- World trend in non-alcoholic wines

10.40 – 11.20

COFFEE BREAK

11.20 – 11.40

Dr. Matthias Schmitt
Researcher at Hoschsule Geisenheim University
Production and sensory optimization of low alcohol/dealcoholized wine - MASTERCLASS

11.40 – 12.00

Zoltán Madaras
University of Pécs Research Institute of Viticulture and Oenology, chairman
Product developement - Innovation

12.00 – 12.20

Gaëtan Séverac
Naïo technologies, co-owner
Robots in the vineyard

12.20 – 12.40

Florence Maffrand
La Cité du Vin-Head of Wine Partnerships & International Patronage
La Cité du Vin- Europe's leading wine experience centre

12.40 – 13.00

Gergely Szertics
AI Partners Kft. Managing Director,
Lecturer at Frankfurt School of Finance and Management
Artificial Intelligence in Wine Marketing

13.00 – 14.00

LUNCH BREAK

14.00 – 14.20

Zsolt Unger
Unger & Partners, owner
Hungarian wines and branding 2024

14.20 – 14.40

Csaba Csetényi
HG Media Group, owner
Innovate to reach premium consumers - How to sell wine expensively?

14.40 – 15.20

Dr. György Lőrincz
St. Andrea Vineyard, Egerszalók
Bull's Blood MASTERCLASS - Striving for the good

15.20 – 16.00

COFFEE BREAK

16.00 – 17.00

ROUNDTABLE DISCUSSION
Theme: The dealcoholised future of Hungarian Wine

Invited participants:

• Gábor Bányai
  Editor-in-chief, Borigo.hu
• Ádám Geri
  Editor in charge, Vince.hu
• László Romsics
  Managing Director, Csányi Winery
• Ignác Ruppert
  Owner, Cellarius Kft.

Presenter of the conference:
Emese Domián