THIS WAS THE PROGRAMME FOR THE 2024 WINE CONFERENCE
Location:
Budapest Music Center
1093 Budapest, Mátyás street 8.
Budapest Music Center
1093 Budapest, Mátyás street 8.
Organizers:
- Dr. Bence Prónay
- Roxer Production
Gallery
Patron of the event:
Dr. István Nagy
Minister of Agriculture, Ministry of Agriculture
9:00
9:10
János Frittmann
National Council of Wine Communities (HNT), chairman
Welcome speech
9:10
9:40
Pál Rókusfalvy
Goverment Commissioner for National Wine Marketing
Research, innovation, measurement - National Wine Marketing Strategy in practice
9:40
10:00
Dávid Hollósi
MBH Bank Agricultural and Food Industry Division, managing director
Hungarian Banking Association Agricultural Working Committee, chairman
Oenological strategy at the dawn of a new era - Focus on attitude and generational change
10:00
10:20
Tamás Tarpataki
Ministry of Agriculture, Deputy State Secretary for Agricultural Market
Current wine law and support
10:20
10:40
Prof. Dr. Gergely Szolnoki
Professor of Market Research, University of Geisenheim
Low/No Alcohol Trend
World trend in non-alcoholic wines
10:40
11:20
COFFEE BREAK
11:20
11:40
Dr. Matthias Schmitt
Researcher at Hoschsule Geisenheim University
Production and sensory optimization of low alcohol/dealcoholized wine
MASTERCLASS
11:40
12:00
Zoltán Madaras
University of Pécs Research Institute of Viticulture and Oenology, chairman
Product developement - Innovation
12:00
12:20
Gaëtan Séverac
Naïo technologies, co-owner
Robots in the vineyard
12:20
12:40
Florence Maffrand
La Cité du Vin-Head of Wine Partnerships & International Patronage
La Cité du Vin- Europe's leading wine experience centre
12:40
13:00
Gergely Szertics
AI Partners Kft. Managing Director, Lecturer at Frankfurt School of Finance and Management
Artificial Intelligence in Wine Marketing
13:00
14:00
LUNCH BREAK
14:00
14:20
Zsolt Unger
Unger & Partners, owner
Hungarian wines and branding 2024
14:20
14:40
Csaba Csetényi
HG Media Group, owner
Innovate to reach premium consumers
How to sell wine expensively?
14:40
15:20
Dr. György Lőrincz
St. Andrea Vineyard, Egerszalók
Bull's Blood MASTERCLASS - Striving for the good
15:20
16:00
COFFEE BREAK
16:00
17:00
ROUNDTABLE DISCUSSION
Theme: The dealcoholised future of Hungarian Wine
Invited participants:
- Gábor Bányai – Editor-in-chief, Borigo.hu
- Ádám Geri – Editor in charge, Vince.hu
- László Romsics – Managing Director, Csányi Winery
- Ignác Ruppert – Owner, Cellarius Kft.
Presenter of the conference:
Emese Domián